I flippin did it this morning. My first FB live. Months of procrastination and its done. Take a peek and let me know what you think…
So are you one of the 100,000,000 internet users watch online video each day! Not just any video, they want to hear from you, hear your voice, see your expressions – see authentic people. It’s the total transparency that really hooks me in, a glimpse into someone else’s life, their hopes, desires, opinions – its epic viewing. If you’re nosey, or just plain curious its great viewing.
Live streaming is all about connecting and interacting with your audience in real-time. It breaks down barriers and creates a connection that transcends traditional marketing limitations.
Just think: what would you remember more? Reading an interesting article or watching a video that lets you become part of the conversation? As statistics show, video wins hands down!
There are no edits, cuts, or captions — it’s just a video that’s happening at that exact moment. Facebook’s Live Video (and other Apps such as Meerkat & periscope) let people interact with real people and not a logo or brand.
*** The uses for live video for your business are literally limitless ***
Live streaming has opened up a whole world of opportunities for brands and businesses.
While Facebook Live Video is relatively new, many social media influencers have been using it on their pages. The good news? How they’re using it on a page is no different from how you can use it on your profile. So, have a think about this:
If you create any type of content for social media (and I imagine you do 🙂 ) the time it takes to live stream is negligible in comparison to anything else.
How much time would it take you to shoot a video tip or answer a question? Maybe 2 minutes max?
That’s a lot less time than what it takes to write a blog post on the topic, create a graphic or even tweet in some cases. So its time efficient.
As today’s attention spans get shorter and shorter, live video gives your audience a way to interact without exerting a time and energy.
So go on and share your most important and interesting facts and gives your opinion on the topics, be controversal, get some debate going.
That’s not all you can use Facebook Live Video for. Here are a few more ideas:
- Give a behind the scenes look at your business. Share how you create a great product, how you and your team (if you have one) works and relaxes, etc. People love watching everything that’s typically not usually accessible.
- Broadcast live events. While you’re away at a conference, a concert, or some other place others would love to get a glimpse of? Share it live! But don’t forget to engage with the audience while you’re filming. Walk and talk them through every bit of it — and answer the questions that are sent your way.
- Host interviews. Interview your company’s employees, clients, or important people in your niche. Brands are all about the people who are a part of it, so let these people speak and your audience will listen.
Sure, Meerkat and Periscope were here before Facebook Live Video, but does that mean there isn’t room for it? Of course not!
Facebook has something special to bring to the table and that’s a chance to share special “live” moments with your friends, family, and followers in a matter of seconds.
Now that it’s released, more and more people can go “live” and share their story on social media in a matter of seconds!
Facebook even give you 7 top tips.
- Tell people in advance when you’re going to broadcast
- Go live only when you have a strong internet connection
- Write a compelling description before you go live
- Ask your viewers to follow you and receive notifications when you go live
- Say hello to commenters by names and respond to their comments
- Broadcast for longer periods of time to reach more people
- Be creative and go live often!
Here’s the link for their article: https://www.facebook.com/facebookmedia/best-practices/live
Pop over to Master Fixer and check out my new lives starting Monday 9th January 2017 and let me know what you think…
Lets talk soon…